Cinnamon.

Letty invited me to explore its proposed rebrand to Cinnamon as part of an application for a UX/UI & Digital Designer role. The product remained an AI platform supporting real-estate agency operations and tenant communication; the brief asked for a new homepage and visual identity.

I designed the desktop homepage, logo and wordmark, colour palette, typography and supporting button and card styles in Figma. I used GPT for inspiration and style ideas, then constructed the designs myself in Figma.

I chose cream backgrounds, cinnamon accents and deep olive sections to give the product a warmer visual identity. I applied the same palette and typography across the homepage, buttons, cards and illustrative product UI.

I organised the homepage around the problems agencies manage, the platform’s capabilities and a three-stage explanation of how it works: Understand, Organise and Assist. The page retains the product’s emphasis on staff approving, editing or escalating suggested actions.

For the product visual, I restyled Letty’s existing dashboard with the Cinnamon colours and branding. The underlying layout and workflow came from Letty; my contribution here was the visual treatment. The interface details are illustrative examples, not a definitive product specification.

I submitted the concept as a Figma file and PDF. Letty acknowledged the submission and later paused recruitment because of other business priorities.

Before developing the concept further, I would refine small text and button contrast, produce mobile layouts and test whether prospective customers can understand the product and find the appropriate next action.